The Psychology of Entrepreneurial Misjudgement
by: Scott GoodsonMarc Andreessen has written a very inspiring and thoughtful piece about managing an entrepreneurial elite company entitled the Psychology of Entrepreneurial Misjudgement. It's well...
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Ownership, the Secret Ingredient
by: Sigurd RindeInject the most secret, largely misunderstood but highly efficient ingredient into your company. Daring recipe to follow, only for the brave. "My football team won!""We did...
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Starbucks Loyalty Fail
Starbucks knows a thing or two about loyalty. I’m a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit,...
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Bright Lights Project - Bundle Offers
Chances are you've come across a bundled services offer from your friendly neighborhood phone or cable companies lately. It's actually the primary slant of their marketing strategies, so you really...
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Are You Digitally Engaged? – 100 Point Test
Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...A) Executive Leadership - does your executive champion digital engagement? (total 10 pts.):Is...
View ArticleThe Psychology of Entrepreneurial Misjudgement
by: Scott GoodsonMarc Andreessen has written a very inspiring and thoughtful piece about managing an entrepreneurial elite company entitled the Psychology of Entrepreneurial Misjudgement. It's well...
View ArticleClik here to view.
Ownership, the Secret Ingredient
by: Sigurd RindeInject the most secret, largely misunderstood but highly efficient ingredient into your company. Daring recipe to follow, only for the brave. "My football team won!" "We did that!"...
View ArticleClik here to view.
Starbucks Loyalty Fail
Starbucks knows a thing or two about loyalty. I’m a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit,...
View ArticleClik here to view.
Bright Lights Project - Bundle Offers
Chances are you've come across a bundled services offer from your friendly neighborhood phone or cable companies lately. It's actually the primary slant of their marketing strategies, so you really...
View ArticleClik here to view.
Are You Digitally Engaged? – 100 Point Test
Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...A) Executive Leadership - does your executive champion digital engagement? (total 10 pts.):Is...
View Article
